Urban Animal Athletics Branding

Project for Urban Animal Athletics

Urban Animal Athletics needed a new and clean logo to compliment the upgrades going on throughout the gym. I kept their existing colors but transitioned them into a new font that felt more “urban” and went with the brand. I added the barbell in the logo because it still kept the design feeling clean and simple while adding some personality to it and showing what they do. They previously used a lion as their animal mascot but they wanted to change it to a bear, so I used Illustrator to create the new animal for the branding.

Old Branding

New Branding